Roko for Atwater
"Atwater Brewery. Born in Detroit. Raised Everywhere."
“Atwater Brewery. Born in Detroit. Raised Everywhere.” The new brand theme says it all and the vividly colorful new labels by popular Detroit artist Tony Roko depicts it all in a personal style, using the commercial sensibility of Toulouse-Lautrec with a van-Gogh-esque pallet, a couple of Roko’s favorite artists.
The new branding will be rolled out early in January (2016) concurrent with the introduction of three new Atwater brews – Going Steady IPA, a grapefruit session ale that “rocks any situation while keeping you rock steady,” Corktown Rye IPA, a spicy, sweet, bitter aromatic rye malt with a caramel backbone, and Tunnel Ram, an imperial bock that Atwater calls “the big block of big bock.”
“Craft beer is an art movement in its own rite,” says Roko. “What started as a single painting for one label for just 40 cases of beer five months ago has turned into designing 32 labels for one of Michigan’s most exciting breweries. Drinking Atwater while painting the images that depict their story is the coolest gig ever.”